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QUALIA
Deliverables
Branding | Qualia Run App Design | Qualia Studio Website Redesign
The Task
To design a digital experience that effectively conveyed the transformative power of running and mindful movement. This required creating a visual language that resonated with both the physical and mental aspects of the sport, fostering a sense of well-being while also projecting strength and determination. Furthermore, the project demanded a seamless integration between the mobile app, focused on individual running journeys, and the studio website, which served as a hub for community and in-person experiences.
The Solution
An intuitive mobile app was designed to guide users through personalized running programs, incorporating mindfulness techniques to enhance their connection with the sport.
The Qualia Studio website was redesigned to serve as a comprehensive platform for the studio.
The branding and visual language were carefully crafted to ensure consistency across both the app and the website, creating a cohesive and user-centric digital experience.
This project encompassed the development of the Qualia Run mobile app and the redesign of the Qualia Studio website, creating a cohesive brand experience across digital platforms.
